Project

ASIAN BOUTIQUE

Where

BRADFORD

What We Did

This design was undertaken for one of the leading national Asian clothing boutiques for their flagship store, in order to reflect their quality and distinction. The proposal used careful product placement, dramatic architectural features and legible way-finding to create a rewarding shopping experience. The facility also served as head office for online operations. This was integrated into the design in a way that maximised interaction between staff members and the retail experience. This was in order to continually help ensure the quality and service of the online operations matched the brand values encapsulated within the retail business.